Loles SILVA
Not even the Chinese Merchants' Association in Spain have clear data on how many stores in our country run by their compatriots. Speak of more than 15,000 companies, mostly small: more than 4,000 restaurants, 3,500 'All 100' (most converted), 2,000 convenience stores, nuts and the like, 1,000 wholesalers ... and a long list, the detail is unclear. All you recognize from this organization is that they suffer "very little unemployment."
The truth is that no street or neighborhood where there is no trade or bazaar in which Chinese citizens sell almost anything. Extended hours, cheap prices and a very large discount stores have become such a success for consumers and a headache for competition, where the main complaint is that current regulations do not respect or even no license, irregularities have been declining in recent years while enhancing its "invasion" peaceful country.
In Spain, 145,425 Chinese citizens had registered earlier this year, compared with about 800,000 Romanians, 710,000 Moroccans and 415,000 Ecuadorians, "according to the National Statistics Institute (INE), representing 2.6% the total of foreigners after rising 15.5% in 2008. But the government-central or regional and local nor-know with certainty how many work in trade and restoration, although it is estimated that one in two.
arrived in Spain in the late 80's when the penny still reigned and became the 'All 100'. It was an idea imported from the U.S. where stores still thrive in a dollar. They became a success in sales. But there came the single European currency and all had to be recycled, under the banner of 'All for one euro. " There, the buyer can find almost anything, the quality does not matter, buy cheap yes.
Now the concept is different in the store but the sign read "All for one euro ', the truth is that practically nothing is worth that price, but despite this success is guaranteed. Sales studies and practice have shown that, for psychological reasons, the consumer ends up spending more when you think you buy cheap. The 'bargain search' thus becomes an opportunity to the merchant.
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